Among other things, we conducted user testing to find the best mental model for controlling the display when there was more information than a single screen could hold. Our findings? To view additional content in a long document, people think of a "down" operation, so a downward-pointing arrow is the best choice. This is unlikely to surprise today’s scrollbar users, but because the screen image actually moves up when users scroll toward the end of a document, the study’s outcome wasn’t obvious in advance.
Kind of related, but have you ever seen how a Windows Mobile Touch Device scrolls ?
The way you have to drag on the screen from the top to the bottom to move the page down is really weird, the page is moving in the opposite direction than your finger.
On the iPhone, you just move the page itself, instead of an invisible scrollbar.
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